...Wayne’s suspicions were, indeed, correct...

Originally uploaded by WayneWho?.
...if you make it easy for people to choose, they will always pick more variety over less (it improves the chance that they will find exactly what they want, or discover something new that they like even better than what they thought they wanted). But if it´s hard to choose, they settle for the simplicity of limited variety.
The paradoxs of choice is simply an artifact of the limitation of the physical world, where the information necessary to make an informed choice is lost. But we also know that variety alone is not enough! We also need information about the variety and what others before have done with the same choices.
Order it wrong and choice is oppressive; Order it right and it is liberating...
and the duck was following...