green Internet search engine - Forestle
counterculture, ethics Dezember 3rd, 2009
Forestle - the name deducted from the word "forest" - is a "green Internet search engine". The advertising revenue is used to protect endangered rainforest regions in order to keep our worlds most precious ecosystems intact and fight global warming.
Forestle earns advertising revenue from clicks on "sponsored links". These are text links which are displayed next to the generic search results on the result page of our search engine. The sponsored links at Forestle are delivered by Yahoo.
All of the income (minus about 10% administrative costs) is donated to the adopt an acre program, which is run by The Nature Conservancy – one of the most renowned environmental protection organizations in the world. They use the money, which is generated by Forestle, for the sustainable protection of the most precious rainforests on our planet.
The advertising income, which Forestle generates from your web searches, is sufficient to save 0.1 square meter (0.11 yd²) of rain forest per search.
An average Internet user does about 1,000 searches annually. This means that you can save more than 100 square meters (109 yd²) of rainforest every year simply by using Forestle. And the best is that it is absolutely free!
In order to keep Forestle transparent, they post monthly reports, which show how much rainforest has been saved. In total more than 2,781,759.4 m² (3,042,132.1 yd²) have been protected already by Forestle!
Forestle can make a difference!
"Surfing and climbing are both useless sports. You get to be conquistadors of the useless. You climb to the summit and there is nothing there. And you could hike to the top from another direction. How you get there is the important part. It's the same with surfing." - Yvon Chouinard
...also ausgeliefert, fühlt sich dagegen, wer hofft, alles könnte so bleiben, wie es ist - schlimmer noch, hofft, es könnte wieder werden wie früher! Das ist in unruhiger Zeit ein durchaus menschlicher Impuls und doch nicht ganz der richtige Weg. Niemand habe Anspruch darauf, im Wagen sitzen zu bleiben, wenn er nicht versuche, sein Schicksal in die Hand zu nehmen, stellt
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