Since 2005 Michael Fally studied at the Fachhochschule in Steyr, Upper Austria.
This is a short overview about the Course of Study (Bachelor´s degree):

The possibilities of the Internet are massively changing our lives and the business world.
However there is often a lack of experts with a sound education, who can escort a company on its way into the digital age. The Internet is also becoming increasingly important in traditional sectors and fields;
the integration in a company’s existing processes is the important factor here.
The course of study, E-business provides a broad economic education with focus on Management, Internet, IT and Marketing. These key qualifications make it possible to implement the Internet’s potential for enterprises in an economic way.

Focus: In addition to specialist competence in the fields of leadership, controlling, marketing and Internet / IT, social competence, practical orientation and strong practical skills form the foundation of further development. Shaping well, we carry out tasks like:

– Development of marketing measures and communication concepts in the Web

– Implementation of business models in the Web

- Examining the economic viability of e-business projects;

Flexibility through advanced study options from the 4th semester:

– Enterprise-Integration:
Focus on the application of modern Internet tools for collaboration between enterprises
– Digital Economy and Online-Marketing:
focus on digital products and business models as well as Marketing.